El Hombre de la Casa
‘El hombre de la casa’ is a short film directed by J. López Melgares. In it, it narrates how a man returns to the house of his deceased mother and proves that they have entered an occupation to live inside her, appropriating her things. The protagonist takes justice into his own hands and turns the ending into drama.
In the poster we propose a minimalist concept where the key is seen as the main object, all in a white frame, calling for sobriety (reference to the attitude of the protagonist). The sagre breaks with the composition and the balance, resembling the poster to the short film. The typography is kept in block, sanserif and bringing balance and coherence to the story.